|
| Setting up PPC accounts & campaign |
Service |
Basic |
Advance |
Premium |
| Account Set up |
Google |
Google/Yahoo |
Google/Yahoo/MSN |
| Campaign Set up |
|
|
|
| Keyword Research |
√ |
√ |
√ |
| Geo Location Setup |
√ |
√ |
√ |
| Ad Copy Development |
√ |
√ |
√ |
| Bid Setup |
√ |
√ |
√ |
| Ad Scheduling Setup |
√ |
√ |
√ |
| Selecting Landing Page |
√ |
√ |
√ |
| Implementation of Conversion tracking Code |
√ |
√ |
√ |
| Implementation of Google Analytics Code |
√ |
√ |
√ |
| Implementation of Yahoo Conversion Tracking Code |
χ
|
√
|
√
|
| Implementation of Bing Conversion Tracking Code |
χ |
χ |
√ |
| Monthly Fee + Setup |
$ 250 |
$ 400 |
$ 550 |
|
| PPC maintenance |
Service |
Basic |
Advance |
Premium |
| Landing Page Optimization |
√ |
√ |
√ |
| Creating new landing pages (Recommendations) |
√ |
√ |
√ |
| Setting up Website optimizer |
χ |
√ |
√ |
| A/B Testing |
χ |
χ |
√ |
| Refinement of Ads/Creatives to develop competitive Ad Copies |
√ |
√ |
√ |
| CTR Analysis (e.g. analyzing the CTR to check the most effective Ad copy) |
√ |
√ |
√ |
| Keyword Refinements (if required) |
√ |
√ |
√ |
| Bid Refinements (if required) |
√ |
√ |
√ |
| Reporting Techniques |
|
|
|
| Work reports (including the tasks done for campaign setup/management) |
Weekly |
Bi-weekly |
Bi-weekly |
| Weekly Campaign Performance Report |
√ |
√ |
√ |
| Reporting Techniques |
|
|
|
| Email and Chat |
√ |
√ |
√ |
| Telephonet |
χ |
√ |
√ |
| Monthly Fee + Setup |
$ 250 |
$ 400 |
$ 550 |
|
|
